Indonesia through the Ministry of Tourism and Creative Economy (Kemenparekraf) has started an initiative with a focus on 16 key markets, 16 destinations and tourism products, and seven segments of special interest from now until 2014. Of these, five have been allocated to the prioritized development in 2013, the Bromo-Tengger-Semeru, Komodo, Wakatobi, Toraja, and Sanur.
"Indonesia is very fortunate to have Bali, we believe that this one is a tourist destination already has a strong appeal. We want to develop and promote products and other destinations in Indonesia other than Bali," said Director General of Tourism Marketing Kemenparekraf, Esthy Reko Astuty, while attending the Media Workshop in the middle of Indonesia's participation in the event Vakantiebeurs 2013 in Utrecht, Netherlands.
Vakantiebeurs is the largest tourism promotion exhibition in the Netherlands which runs from 8 to 13 January 2013. Indonesia's participation in a booth (booth) Indonesia coordinated by Kemenparekraf is supported also by the participation of Garuda Indonesia. In 2013 it became the sixth year of Indonesia's participation in the event this Vakantiebeurs.
Developed destinations will be promoted more serious in the various tourism promotion exhibition and sales missions (missions sales). Meanwhile, the government will also prepare an invitation to visit Indonesia for tourism and media consultants. The ministry will strengthen its marketing efforts through various media and social media.
In order to maximize the movement of tourists from one destination to another destination, the Ministry of Culture and Tourism has committed to develop 16 locations nationwide strategic tourism (new destinations than Bali) until 2014 and promoted seven special interest tours. Strategic places and special interest is very important in improving the quantity and quality of foreign tourists coming to Indonesia.
Seven segments of special interest also previously been identified: culture and history, nature and ecotourism; recreational sports such as diving, surfing, sailing, trekking, hiking and golf; cruises; culinary and shopping, health and fitness, and Meetings / Conventions (MICE) .
"As of November 2012, tourism in Indonesia enjoy 5.09 percent growth over the same period in 2011. Tourists from Europe, particularly from Britain and the Netherlands are the main target for the Indonesian market.," Said Esthy.
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